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Video iPod`s ads

Saturday, April 2, 2011

Friday, April 1, 2011
Video iPod`s ads

iPod Video a surprising new device has been in his appearance, because the quality of new and exciting to offer, you can: playing videos. In addition, the iPod is known, since its emergence in the market, constantly evolving, so that the public and potential customers, higher expectations for this product. With a new offer and design, new product iPod video had a series of new ads, some authentic and suspects because they fake or real look.

Due to the fact that the product was in stores and people do not expect to attend this type of product that has a number of controversial jokes and ads (regarding their authenticity) which appeared in the circle on the web. By providing new and relevant feature of the device, such as video capability, potential customers from the development of the product and thus were surprised, has the purpose of the ads were created. One of these ads represents the iPod video in an unreal shape (ie the actual iPod and other optical properties of the design has another). The announcement was brief and lasted only 15 seconds. The video will begin with the presentation of some corners of this new device, unveiled in electronic.

This is one side of the camera turns and the other has a screen that the latest clip from the band Black Eyed Peas played (Pump It). Music and rhythm is dynamic and fast and so were the characters who danced while driving. Suddenly, the slogan put the new movie was released shortly after the bag and set of new movie hand was cut and released a new set of new iPod on the screen that the introduction of the new iPod.

The controversy surrounding this ad points out that the real video iPod does not have the same characteristics as those of the announcement: The camera itself is very similar to the 1 to 4 Generation of iPods, or the screen buttons, but we showed in advertising has a big screen, which completed one side of the device.

However, there are many ads of the new video iPod, which is undoubtedly genuine. The basic idea of ​​these is the fact that music as much anymore, only to hear can be considered. This is why Apple, the company opted for the integration of famous artists in the advertisements of the products: one of the ads featured U2's Original of the species of Vertigo - Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. Ads with these artists were much larger than usual and play familiar songs, but not with their videos, but the producers for more authentic images illustrating performances of these artists decided it would be natural and spontaneous. The ads for this new product is focused on video playback capabilities of the device and the producers wanted, at the same time, the new range of possibilities that had to offer the new model iPpod symbolize.

The basic idea of ​​advertising was clear, even if they pursue three points very different objectives. Based on the fact that customers create in this new device different cultures and ages, producers and distributors are some artists that represent generations and symbolize the best pick for their taste and lifestyle are: Eminem is for young people and hip-hop, Wynton Marsalis Representative for adults, the classical and jazz music and U2 is like that between two opposite styles.

continued at the same time, ads with the dancing silhouettes with a specific background, the video options. The iPod `s video ads show that the product has developed a greater maturity and optimization of the new features.

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