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Well, we're just a week away from the New Year (as of this writing) and I am sure a lot of marketers are wondering if 2010 is going to be any different than 2009. Well, if you're looking to me to answer that question, you're looking in the wrong place. Where you should be looking is in the mirror. If you're not quite sure what I'm talking about, keep reading. This article SHOULD make things crystal clear.
Sure, there are going to be technical changes in 2010. There are ALWAYS changes. Look at 2009. Google put the clamps down on crappy landing pages, Ezine Articles cracked down on crappy articles and the FTC has declared war on scammy web sites. We saw Twitter become a major phenomenon. New methods of promotion popped up along with new products and services. Sure, those things are going to occur every year. But that's not the kind of "different" I'm talking about.
What I'm talking about is YOU. Are YOU going to be any different in 2010? More to the point...are you finally going to have the kind of success that you SHOULD have? And please, don't look to new technology or Google or the FTC to save your backside. If anything, they're only going to make things harder for you, especially if you've been playing with fire in 2009. No, you're going to have to pull yourself up by your own boot straps and get it together. But how?
Ah, sadly, that is a question that only YOU can answer as well. Everybody has a different business model and therefore a different way of doing things. If you've been using pay per click and your campaigns haven't been as profitable as you'd like, maybe you need to take a look at a few things. For starters, the product you're promoting. Is it something people really want? What about your ads? Are they written as well as they could be? Are you targeting the right keywords? Are they keywords buyers look up or are they the ones that tire kickers use?
What about if you're using article marketing to get people to your site? Is your landing page worth squat? If it's not, the greatest article in the world isn't going to do diddle. For that matter, if your resource box isn't up to snuff, nobody is ever going to hit your landing page. And naturally, your articles better be well written with a catch title that actually gets people to read it in the first place. Every little detail must be just so or your campaign is going to be derailed.
Point is, you need to go over what you're doing with a fine tooth comb and make sure you have all the T's crossed and the I's dotted. Otherwise, you're going to be throwing away time AND money that you can't afford to squander.
To YOUR Success,
Steven Wagenheim
Sure, there are going to be technical changes in 2010. There are ALWAYS changes. Look at 2009. Google put the clamps down on crappy landing pages, Ezine Articles cracked down on crappy articles and the FTC has declared war on scammy web sites. We saw Twitter become a major phenomenon. New methods of promotion popped up along with new products and services. Sure, those things are going to occur every year. But that's not the kind of "different" I'm talking about.
What I'm talking about is YOU. Are YOU going to be any different in 2010? More to the point...are you finally going to have the kind of success that you SHOULD have? And please, don't look to new technology or Google or the FTC to save your backside. If anything, they're only going to make things harder for you, especially if you've been playing with fire in 2009. No, you're going to have to pull yourself up by your own boot straps and get it together. But how?
Ah, sadly, that is a question that only YOU can answer as well. Everybody has a different business model and therefore a different way of doing things. If you've been using pay per click and your campaigns haven't been as profitable as you'd like, maybe you need to take a look at a few things. For starters, the product you're promoting. Is it something people really want? What about your ads? Are they written as well as they could be? Are you targeting the right keywords? Are they keywords buyers look up or are they the ones that tire kickers use?
What about if you're using article marketing to get people to your site? Is your landing page worth squat? If it's not, the greatest article in the world isn't going to do diddle. For that matter, if your resource box isn't up to snuff, nobody is ever going to hit your landing page. And naturally, your articles better be well written with a catch title that actually gets people to read it in the first place. Every little detail must be just so or your campaign is going to be derailed.
Point is, you need to go over what you're doing with a fine tooth comb and make sure you have all the T's crossed and the I's dotted. Otherwise, you're going to be throwing away time AND money that you can't afford to squander.
To YOUR Success,
Steven Wagenheim
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